The Revenue Runway: Beyond the Grant — How Minority-Led Nonprofits Build Sustainable Income
Your mission is strong. Your work is real. And you are one funding cycle away from having to make calls you never thought you would have to make.
If that sentence landed — this book was written for you.
The Revenue Runway is a practical framework for Executive Directors and nonprofit leaders who are ready to stop depending entirely on what others decide to fund and start building income streams that belong to them.
Inside you'll learn how to complete a Revenue Source Audit that shows you exactly how financially vulnerable your organization is right now, how to identify which of the five nonprofit income streams represent the greatest opportunity for your specific organization, why individual giving is the most underutilized and most sustainable income stream available to minority-led nonprofits and how to build it, how to monetize the expertise your organization is currently giving away for free, how to make your physical and intellectual assets generate income, and how to build a 90-day action plan that turns strategy into infrastructure.
Each chapter includes a practical assignment designed to move you from insight to action — and to show you exactly where your organization's gaps are before they become a crisis.
This is not a fundraising manual. This is not a grant-writing guide. This is the infrastructure conversation that most nonprofit leaders have never been invited into — until now.
Who this book is for: Executive Directors of minority-led nonprofits who are ready to build beyond the grant cycle. Board members who want to understand their organization's true financial picture. Emerging nonprofit leaders who want to build sustainable organizations from the ground up. Capacity builders and consultants who support nonprofit organizations.
About the Author LaTasha Jackson is the Managing Partner of J2 Strategy Group LLC, a firm dedicated to helping minority-led nonprofits build the operational and financial infrastructure to scale with structure and contract with confidence. With over 20 years of experience in and around nonprofit organizations in metropolitan Chicago, she brings a direct, practical, and deeply invested perspective to every page of this book.
Ready to build your runway?
